So, people are telling you that your company has a liquidity problem and giving you a variety of different reasons for it. What contributes to it? Small float? Misunderstood story? Lack of growth? Lack of awareness? Little to no retail?
Each of these can contribute to a lack of liquidity. The belief that simply addressing one of these causes, will solve your liquidity challenge is false. In reality, there are no quick fixes. Improving liquidity requires a multi-pronged strategic plan. Fundamentally, the more compelling and believable your growth prospects, and the more people that know about them, the more liquidity you will have. (more…)