With annual report season right around the corner, many public issuers are wondering whether to create an online version or not.
Our advice is if you choose to do one, it needs to be more than just an exact replica of your printed piece put online. Think book versus movie. The movie is an interpretation of the book, not a verbatim recital. No one is going to pay money to watch someone read The Lord of The Rings. A copy and paste of your printed report simply won’t cut it.