You have a day full of investor meetings planned and you just finished several hours updating your PowerPoint presentation and have now sent it for printing. Like in the past, you were planning on uploading the slide deck as a PDF to your website following your meetings to share with other investors; however after all that time and effort, you wonder what else can be done to maximize the return from your investor presentation. How can you expand its reach?
For starters, rather than uploading the presentation to your website as a PDF, upload it instead to SlideShare.net and embed the SlideShare presentation into your website. Then use Twitter and an email blast to your distribution list to let people know that your presentation is available on SlideShare and your website. Why SlideShare, you may ask? SlideShare is the world’s most popular slide sharing community. With 23 million visitors and 60 million pages views monthly, SlideShare is the best way to get your investor presentation viewed and shared by a wide audience. Content on SlideShare also has the potential to spread virally through blogs and social networks such as LinkedIn, Facebook and Twitter.
Augment your online presentation further by making an MP3 audio recording when you deliver the presentation. Then, upload the MP3 file to SlideShare, link it to your presentation, synchronize the audio with your slides and voila, you have a slidecast!
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This post was mentioned on Twitter by Equicom: IR MATTERS: Getting much more out of your investor presentation: http://bit.ly/3VS71C...
Good post. Some useful ideas applicable not only to investor presentations, but also to B2B sales & marketing in general, and especially now that you can also use your presentation on Slideshare to generate sales leads with Leadshare. If you have a strong, effective presentation, why not have it work for you as much as possible. Great example with the slidecast.
Spot on! I don’t understand why IROs/counselors find it difficult to embrace platforms like Slideshare. I’m going to show my age, but I remember beta testing email distribution of press releases and robo calls for conference calls. Slideshare is a fantastic {new} tool that should be evaluated and incorporated into any B2B strategy.
PS: Thanks for your kind reply on my blog entry discussing same topic.
Have seen a number of businesses using Twitter for communications;differing levels of engagement. SlideShare seems to make sense for what you do. How about Facebook? Does it have a place in investor communications?
Good suggestion. You can also actually use Slideshare itself as a social media tool to extend your network, see my presentation http://www.slideshare.net/adamson/slideshare-as-a-social-media-tool
Walter Adamson @g2m
http://xeesm.com/walter
Facebook certainly could be used for investor communications. Like any social media channel it would depend on the company, its communications objectives and where the audience is. However, while Facebook pages allow for rich content sharing and are not limited to a 140-character constraint, a significant obstacle to consider is this: many workplaces block its employees from accessing Facebook as they see it as more of a personal-life networking tool. Twitter on the other hand has become more known for PR and other forms of business communications.
Very intelligent post my friend. I’ve added your blog to my list of favorites and will check back often for updates!